High Quality Salesforce Marketing-Cloud-Email-Specialist Free Dumps Online

NEW QUESTION 1
A marketer is completing a checklist prior to deploying an email, what action will validate feature completed when initiated

• A. confirm that each contentarea specified in the dynamic content rules existed.
• B. Identify phrases like click here or free that could be marked as spam
• C. ensure subscriber status at the time of send subscribe or bounced.
• D. ensure subscriber have not subscribed or are undeliverable.

Answer: A

NEW QUESTION 2
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

• A. Delivery Profile
• B. Send Definition
• C. Send Classification
• D. Sender Profile

Answer: A

NEW QUESTION 3
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

• A. File Drop Starting Source in Automation Studio
• B. Import Activity in Automation Studio
• C. File Drop Entry Source in journey Builder
• D. Transactional Send in Journey Builder

Answer: B

NEW QUESTION 4
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A. Offer email opt-in when customers create an account
• B. Use incentives such as a discount or free shipping to encourage opt-in
• C. Capture email addresses through the use of browser cookies
• D. Send emails to a purchased list witha request to opt-in

Answer: AB

NEW QUESTION 5
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

• A. Create a data extension with email address asthe Primary Key and reply date and response fields as nullable.
• B. Create a data extension with email address, reply date, and response fields as nullable.
• C. Create a data extension with email address, reply date, and response fields as non-nullable.
• D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

Answer: C

NEW QUESTION 6
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

• A. Change the URL Expiration in Email Administration
• B. Update the link using AMPscript
• C. Resend the email with the correct link
• D. Change the link in Job Links under Tracking

Answer: D

NEW QUESTION 7
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers beassociated with?

• A. The Customer_ID field in the Data Extension
• B. The Subscriber ID in a System Data View Table
• C. The Email_Address field in the Data Extension
• D. The Email Address Profile Attribute

Answer: A

NEW QUESTION 8
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

• A. Triggered Email
• B. Test Send
• C. Guided Send
• D. User Initiated Email

Answer: A

NEW QUESTION 9
A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

• A. Email the report.
• B. Text a link to the report.
• C. Notify the manager with a pop-up.
• D. Save the report as a Snapshot.
• E. Save the report to an FTP folder.

Answer: ADE

NEW QUESTION 10
A marketer wants to grow the company's email subscriber list via social channelsand its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

• A. Provide and opt-in checkbox on the mobile app registration form
• B. Promote content on social channels that requests an email address
• C. Search Facebookfans' profiles for mail addresses
• D. Send unsolicited requests on Twitter to sign up for email

Answer: AB

NEW QUESTION 11
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Include a "Contact Us" link in the footer.
• B. Use a clear "From" name that is easily recognized.
• C. Include a physical mailing address of the company.
• D. Use animated emojis in subject lines to draw the eye.

Answer: BC

NEW QUESTION 12
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the audience?

• A. Audience Builder
• B. Drag and Drop Segmentation
• C. Query Activity
• D. Guided Send

Answer: B

NEW QUESTION 13
Which 3 options are available to create a template in marketing cloud? Choose 3

• A. Content Builder
• B. Template Editor
• C. Paste HTML
• D. Mobile Template Editor

Answer: ABC

NEW QUESTION 14
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 15
Northern Trail Outfitters uses HTML emails that haveheaders and footers coded into the email. What tool can the marketer use to control default headers and footers on email sends?

• A. AMPscript Lookups
• B. Dynamic Content
• C. Sender Profile
• D. Delivery Profile

Answer: A

NEW QUESTION 16
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

• A. File Transfer Activity > Send Email
• B. Import FileActivity > File Transfer Activity > Send Email
• C. File Transfer Activity > Import File Activity > Send Email
• D. Import File Activity > Send Email

Answer: C

NEW QUESTION 17
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