Most Recent Marketing-Cloud-Email-Specialist Answers For Salesforce Certified Marketing Cloud Email Specialist (SP19) Certification

NEW QUESTION 1
Northern Trail Outfitters wantsto test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

• A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
• B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
• C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
• D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Answer: B

NEW QUESTION 2
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

• A. enhance ftp
• B. encryptedftp
• C. data loader
• D. file transfer

Answer: A

NEW QUESTION 3
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

• A. Responsive Design
• B. Desktop-centnc Design
• C. Static Design
• D. Mobile-aware Design

Answer: D

NEW QUESTION 4
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

• A. Fixed widths
• B. Pipe
• C. Tab
• D. Comma

Answer: D

NEW QUESTION 5
Which method of storing subscriberinformation allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A. Lists and Data Extensions
• B. Active Audiences
• C. Lists
• D. Data Extensions

Answer: C

NEW QUESTION 6
Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Answer: D

NEW QUESTION 7
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summaryof the recent email send?

• A. Send Performance tab
• B. Overview tab within Tracking
• C. Job Links tab within Tracking
• D. Summary tab

Answer: B

NEW QUESTION 8
When importing data into marketing cloudthe list detective is triggered for which of the following?

• A. Data Extenstions
• B. List Model
• C. Email Addresses
• D. Email Alias

Answer: B

NEW QUESTION 9
Which feature cansegment on behavioral data?

• A. Data Filter
• B. Data Extension
• C. Import Activity
• D. Tracking

Answer: A

NEW QUESTION 10
Northern TrailOutfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trialends. Which tool is recommended for this scenario?

• A. Playbooks/Journey builder
• B. Guided Send
• C. Triggered Emails
• D. Automation Studio

Answer: D

NEW QUESTION 11
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account.How should the marketer share these assets?

• A. Individually share each asset with the other business unit in Content Builder.
• B. Move the content into the Shared Content folder in Content Builder.
• C. Create and share a new folder for the assets in Content Builder.
• D. Switch to Classic Content to move the assets into the Shared Content folder.

Answer: B

NEW QUESTION 12
What is a purpose of marking an attribute as hidden?

• A. The attribute is not available for CAN-SPAM compliance
• B. The attribute is not available to store data
• C. The attribute is not available to other users in the account
• D. The attribute is not available to subscribers on the Profile Center

Answer: D

NEW QUESTION 13
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 14
The marketing team at Northern TrailOutfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletter. The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

• A. Use a substitution string to populate a subscriber’s name in the subject line.
• B. Use a substitution string to populate a photo of thesubscriber in the header of the email.
• C. Change the color of the email background to match their subscribers’ preferred color of choice.
• D. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.

Answer: BC

NEW QUESTION 15
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

• A. Sender and recipient profiles
• B. Campaign and journey
• C. Email and journey
• D. Journey and contact

Answer: C

NEW QUESTION 16
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

• A. Subscriber Group
• B. Send Log
• C. Data Filter
• D. Web Collect

Answer: D

NEW QUESTION 17
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