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NEW QUESTION 1
A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.
Which two options could the architect take to enable this relationship? (Choose two.)

  • A. Activate a data agreement through the Audience Manager Marketplace
  • B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data
  • C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture
  • D. Privately exchange data with the insurance company via a Second Party agreement
  • E. Export the automobile manufacturer's model and safety information for use with the insurance company

Answer: D

NEW QUESTION 2
A client wants to do off-site media suppression across all of a user's devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client's website in the My Account section.
Which Profile Merge rule should the architect select to meet these requirements?

  • A. Current Authenticated + No Device
  • B. Last Authenticated + Current Device
  • C. Current Authenticated + Profile Link
  • D. No Authenticated + Adobe Co-op

Answer: C

NEW QUESTION 3
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

  • A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
  • B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
  • C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
  • D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 4
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
• Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
• Has extensive data available in CRM system on its current customers
• Tracks media in DMP (Display, Video, Search, Social, etc.)
• Has multiple teams and partners using the data available within Audience Manager for audience development
• Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels Which recommendation should an architect make for Traits name taxonomy development?

  • A. Indicate the name of the segment using the Trait in segment development
  • B. Indicate the destination partner, signal, and name of source of data
  • C. Indicate the name of the segment using the Trait and the destination partner
  • D. Indicate the data collection method, signal, and name of source of data

Answer: D

NEW QUESTION 5
An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.
Which recommendation should an architect make to the client?

  • A. Suggest sharing audiences via Customer Data Feed
  • B. Suggest sharing audiences via Profiles & Audiences
  • C. Suggest sharing audiences via Sever to Server type destination
  • D. Suggest sharing audiences via Cookie type destination

Answer: D

NEW QUESTION 6
Refer to the exhibit.
AD0-E452 dumps exhibit
A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?

  • A. Capture the campaign code from the destination URL
  • B. Add a demdex media pixel to the ad's creative.
  • C. Capture the referring domain of the click-through event.
  • D. Use server-side forwarding to capture the impressions.

Answer: B

NEW QUESTION 7
A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?

  • A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding
  • B. Onboard Google Analytics data into Adobe Audience Manager using CSV files
  • C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL
  • D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

Answer: D

NEW QUESTION 8
A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.
The client provides the following information:
* 1. Experience Cloud ID service is implemented.
* 2. The segments use offline propensity model traits.
* 3. The correct Report Suite has been selected in the Analytics destination.
Which item should the architect confirm to begin troubleshooting?

  • A. Server-side forwarding is enabled.
  • B. The segment has a real-time population.
  • C. ID syncs are enabled.
  • D. The segment uses a Device Graph merge rule.

Answer: B

NEW QUESTION 9
A customer wants an extract of their segment rules to perform an audit. Which API method should the architect use?

  • A. POST /segments/estimate-30-day-size
  • B. GET/segments
  • C. POST /segments
  • D. GET /segments/rules
  • E. GET /segments/limits
  • F. POST /segments/rules

Answer: D

NEW QUESTION 10
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segments should the architect recommend?

  • A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
  • B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
  • C. Industry segments with coverage for financial services, health, media, and political
  • D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insights to directly impact the full spectrum of marketing research and business objectives

Answer: B

NEW QUESTION 11
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

  • A. Look-alike modeling
  • B. Audience Lab
  • C. CRM Data Onboarding
  • D. Media suppression

Answer: A

NEW QUESTION 12
A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.
Which audience sharing approach should an architect recommend?

  • A. Set up Cookie-type destination to track a website visitor's past activities.
  • B. Set up URL type destination because it is quick and does not require enabling Marketplace.
  • C. Set up Declared IDs export feed in AAM to share with the media partner.
  • D. Set up Server-to-Server destination with the media partner's Audience Manager account.

Answer: C

NEW QUESTION 13
A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.
• The Customer ID is synched with Data Source ID: 432145.
• The Latin America Business Practitioner has access to Data Source ID: 761432.
• Adobe Experience Cloud ID is enabled.
• The files are split by each region.
Which design should the architect select to meet these requirements?

  • A. Use 761432 as the DPID and 432145 as the TDPID in the file name
  • B. Add a column in the file for Data Source 761432
  • C. Use 761432 as the DPID in the file name
  • D. Use 432145 as the DPID and 761432 as the TDPID in the file name

Answer: A

NEW QUESTION 14
A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.
What two requirements should the architect verify prior to making a recommendation? (Choose two.)

  • A. Whether they need to stop targeting users when they fall out of the segment
  • B. Tag management solution such as Adobe Launch deployed on the web property
  • C. Acceptable latency between when site visitors qualify for the segment and are targeted
  • D. Use cases the company has purchased from the Audience Marketplace
  • E. Onboarding approach for CRM data and the number of attributes onboarded

Answer: AC

NEW QUESTION 15
A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to their site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve this problem?

  • A. Implement server-side forwarding of the UUID
  • B. Set the frequency cap for all segments to be greater than 60 days
  • C. Reset the Audience Manager Module within the appMeasurement library
  • D. Increase the Time To Live (TTL) expiration value

Answer: D

NEW QUESTION 16
An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.
Client tracks the following media data points IDs in the Audience Manager:
• Campaign
• Creative
• Placement
• Site
The client reeds to be able to validate that:
• The Trait Name represents the correct data point
• The Trait Expression represents the correct data point
Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

  • A. include Segment ID, Destination ID in the Trait name
  • B. Include media data point ID in the Trait Name, Trait Expression
  • C. Include Segment ID in the Trait Name, Trait Expression
  • D. Include Data Source ID in the Trait Name, Trait Expression

Answer: B

NEW QUESTION 17
A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to usethe samebase URL for sharing allaudience segments with the search partner so that the client Audience manager team will not be required to add the search partner’sURL each time a segment needs to be shared.
Which configuration setting should an architect recommend to the client besides Name and Description?

  • A. Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL Delimiter
  • B. Type URL, Auto-fill Destination Mapping Enabled, Base URL Secure URL Delimiter
  • C. Type URL Serialize Enabled, Base URL Secure URL Delimiter
  • D. Type Cookie, Serialize Enabled, Base URL Secure URL, Delimiter

Answer: C

NEW QUESTION 18
A customer wants to update a rule logic for a specific trait using APIs. Which method(s) should the architect use?

  • A. POST /segments/validate
  • B. PUT /traits/{sid} POST /traits/validate
  • C. PUT /segments/{sid} POST /segments/validate
  • D. POST /traits/validate

Answer: A

NEW QUESTION 19
A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.
Which two prerequisites are needed for this integration to function? (Choose two.)

  • A. Key-Value Data Format
  • B. Provision SFTP for audience transfer
  • C. Provision for Profiles and Audiences
  • D. Experience Cloud service
  • E. Google Publisher Tag Cookie Destination

Answer: CD

NEW QUESTION 20
A client licenses the following tools:
• Adobe Analytics for web analytics
• Audience Manager for audience management and activation
• Adobe Campaign for email campaign management
• Adobe Competitor's platform for website personalization
The competitor's platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor's platform.
Which two actions are required to establish the integration successfully? (Choose two.)

  • A. Ensure API call to AAM includes ".../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb= [callback_funclion]"
  • B. Set up URL Type destination in Audience Manager
  • C. Set up Cookie Type destination in Audience Manager
  • D. Ensure API call to AAM includes ".../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb: [callback_function]"
  • E. Set up Server to Server Type destination in Audience Manager

Answer: A

NEW QUESTION 21
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
• Adobe Audience Manager, Analytics, and Target
• CMS, CRM, and email platforms from third parties
• An internally developed data store
Which approach should be used to meet the requirements?

  • A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
  • B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
  • C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
  • D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer: D

NEW QUESTION 22
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